In just over two weeks, Literary Agent Laura Williams will be speaking to Hampshire Writers’ Society. Her talk, Myth-busting the Publications Industry will be live at the Stripe. So, I thought it would be good to resurrect the report of a talk from the Literary Agent, Lorella Belli. Especially as Lorella appears in one of this website’s banner photos, plus it’s Halloween time; resurrecting things is topical!
Lorella talks about the role of an agent regardless of whether the author has chosen to self-publish or the more traditional route of ensnaring the interest of a publisher.
What are the pros and cons of getting a traditional deal or choosing the self-publishing route? In this rapidly changing landscape, what is the role of the agent?
It was Lorella Belli’s ambition to set up her own agency. She set out to know the publishing industry inside out. Her brief to discover ‘new blood’ gave her not just invaluable insider experience but introduced her to many unpublished authors.
‘An agent works for their Author.’ Lorella says. As an agent, her primary concern and something which she feels forms a vital part of the agent/author partnership is; ‘What does the author want from their writing?’
She is the first to declare that the agent’s role in the modern author’s career remains unchanged regardless of chosen route of publication – self or traditional. An area of particular interest is the protection and exploitation of the author’s rights and here, Lorella is well versed and diva.
For the most part, a writer wants readers, they want to see their work in a bookshop. Equally, it is important to recognise the financial aspects of a writer’s career. Both the traditional route and the contemporary self-publishing route provides remuneration, but in different ways.
It is her belief that an agent has a responsibility to be aware of the many platforms of publication available to authors both new and experienced, how those platforms work and therefore be able to fit the author to the best publisher.
Lorella’s agency is vocational towards the needs of an author. There is no room for the agent’s preciousness over writing. ‘So, what if the book is ‘trashy’.’ Lorella says, ‘If the writer is happy, then their readers are happy and so is the publisher.’
An author can retain some control over publishing decisions e.g. the cover even through the traditional route. An informed agent will know to insert such clauses into their contract. Similarly, self-publishing has given the publishing houses some much needed competition – authors now have an alternative.
However, authors must be aware that by choosing the self-publishing route, they are choosing to take on their career in its entirety and inevitably this will cut into writing time. A publishing house provides editing, a marketing department, a sales department and publicity.
The traditional route may seem like it is taking its time, whereas self-publishing can be a whirlwind. Of course, this is after the author has learned all the skills needed to be a publisher.
One huge pro for the appointment of an agent – they get the hurtful rejections! However, an agent of Lorella’s talent will believe in the book and wants to see it published. It is that agent’s job to spot the writer’s talent and therefore their target audience.
It is hugely important that authors remain professional. When an agent is passionate about a book and has an author that they can build on, they will stand more chance of promoting it, even if it does not appear to fit, or is the wrong length.
Even to an agent as talented as Lorella, the next big thing is a mystery. There will always be the wild card – who could have predicted 50 Shades of Grey? However, a writer can keep their eye on publicity to hang on e.g. the Olympics.
As a writer grows more successful, their chosen path can become more complex. Lorella suggests building a team – delegate, remember the AAA (Association of Authors’ Agents) and ask an agent for advice. That is the bottom line of their job – to work for the author.
An agent’s website will state what they are looking for. There is no divide between male and female, it is all down to what that agent wants to feel when reading a book. For Lorella, it is what makes her laugh and what makes her cry.
The members present were left in no doubt of Lorella’s message – the agent works for the author, no one else, not themselves, not the publishers. Just the author. They thanked her for her candid, refreshing approach and dependably constant open door