Literary Agent, Lorella Belli Talks E-books, Publishing and Self-Publishing: an agent’s view

In just over two weeks, Literary Agent Laura Williams will be speaking to Hampshire Writers’ Society. Her talk, Myth-busting the Publications Industry will be live at the Stripe. So, I thought it would be good to resurrect the report of a talk from the Literary Agent, Lorella Belli. Especially as Lorella appears in one of this website’s banner photos, plus it’s Halloween time; resurrecting things is topical!
Lorella talks about the role of an agent regardless of whether the author has chosen to self-publish or the more traditional route of ensnaring the interest of a publisher.
Lorella Belli and Barbara Large
What are the pros and cons of getting a traditional deal or choosing the self-publishing route? In this rapidly changing landscape, what is the role of the agent?
It was Lorella Belli’s ambition to set up her own agency. She set out to know the publishing industry inside out. Her brief to discover ‘new blood’ gave her not just invaluable insider experience but introduced her to many unpublished authors.
‘An agent works for their Author.’ Lorella says. As an agent, her primary concern and something which she feels forms a vital part of the agent/author partnership is; ‘What does the author want from their writing?’
She is the first to declare that the agent’s role in the modern author’s career remains unchanged regardless of chosen route of publication – self or traditional. An area of particular interest is the protection and exploitation of the author’s rights and here, Lorella is well versed and diva.
For the most part, a writer wants readers, they want to see their work in a bookshop. Equally, it is important to recognise the financial aspects of a writer’s career. Both the traditional route and the contemporary self-publishing route provides remuneration, but in different ways.
It is her belief that an agent has a responsibility to be aware of the many platforms of publication available to authors both new and experienced, how those platforms work and therefore be able to fit the author to the best publisher.
Lorella’s agency is vocational towards the needs of an author. There is no room for the agent’s preciousness over writing. ‘So, what if the book is ‘trashy’.’ Lorella says, ‘If the writer is happy, then their readers are happy and so is the publisher.’
An author can retain some control over publishing decisions e.g. the cover even through the traditional route. An informed agent will know to insert such clauses into their contract. Similarly, self-publishing has given the publishing houses some much needed competition – authors now have an alternative.
However, authors must be aware that by choosing the self-publishing route, they are choosing to take on their career in its entirety and inevitably this will cut into writing time. A publishing house provides editing, a marketing department, a sales department and publicity.
The traditional route may seem like it is taking its time, whereas self-publishing can be a whirlwind. Of course, this is after the author has learned all the skills needed to be a publisher.
One huge pro for the appointment of an agent – they get the hurtful rejections! However, an agent of Lorella’s talent will believe in the book and wants to see it published. It is that agent’s job to spot the writer’s talent and therefore their target audience.
It is hugely important that authors remain professional. When an agent is passionate about a book and has an author that they can build on, they will stand more chance of promoting it, even if it does not appear to fit, or is the wrong length.
Even to an agent as talented as Lorella, the next big thing is a mystery. There will always be the wild card – who could have predicted 50 Shades of Grey? However, a writer can keep their eye on publicity to hang on e.g. the Olympics.
As a writer grows more successful, their chosen path can become more complex. Lorella suggests building a team – delegate, remember the AAA (Association of Authors’ Agents) and ask an agent for advice. That is the bottom line of their job – to work for the author.
Lorella Belli
An agent’s website will state what they are looking for. There is no divide between male and female, it is all down to what that agent wants to feel when reading a book. For Lorella, it is what makes her laugh and what makes her cry.
The members present were left in no doubt of Lorella’s message – the agent works for the author, no one else, not themselves, not the publishers. Just the author. They thanked her for her candid, refreshing approach and dependably constant open door

Secret Special Guests

Secret Lives of Chandlers Ford

 

 

secretlivesThe Secret Lives of Chandlers Ford is a collection of short stories, some contemporary, some historical and some Sci Fi. All are based around Chandlers Ford.

Karen Stephen, Maggie Farran, Catherine Griffin and Sally Howard, four friends with a passion for creative writing nurtured the idea for Secret Lives of Chandlers Ford in April 2015 whilst studying creative writing on a course run our own Barbara Large.

What, they wondered, are the “secrets” of Chandler’s Ford? What goes on behind the net curtains and leafy hedges? Chandler’s Ford is a quiet, respectable backwater. A suburb, although no one is quite sure whether of Winchester or of Southampton. It has clean streets, decent and kind citizens. Could it have any secrets?

Using Amazon, the authors have self-published the Secret Lives of Chandlers Ford. This means that the technical bits and the uploading of all their work to a software whereby it can be printed on demand had to be done themselves. There are companies that will do this for writers. At a price though. Luckily Catherine is ‘down’ with technology and took it in her stride. The book was published around May time 2016.

All four agree that writing and production of this book has been a most enjoyable Untitledprocess. In fact, were it not for much gossip, cake and tea, it might have been produced a bit quicker. However, this simply adds to its charm.

Book two is due to be finished later this year.

The four will be speaking at the September meeting of the Hampshire Writers’ Society which takes place on Tuesday 13 September in Room 303 St Elphege at 7.00 for 7.30pm

Lorella Belli – Literary Agent

 E-books, Publishing and Self-Publishing: an agent’s view

What are the pros and cons of getting a traditional deal or choosing the self-publishing route? In this rapidly changing landscape, what is the role of the agent? Report by Lisa Nightingale

It was Lorella Belli’s ambition to set up her own agency. She set out to know the publishing industry inside out. Her brief to discover ‘new blood’ gave her not just invaluable insider experience, but introduced her to many unpublished authors.

Mar 15 Lorella Belli and Barbara Larrge 2_1697‘An agent works for their Author.’ Lorella says. As an agent, her primary concern and something which she feels forms a vital part of the agent/author partnership is; ‘What does the author want from their writing?’

She is the first to declare that the agent’s role in the modern author’s career remains unchanged regardless of chosen route of publication – self or traditional. An area of particular interest is the protection and exploitation of the author’s rights and here, Lorella is well versed and undeniably diva.

For the most part, a writer wants readers, they want to see their work in a bookshop. Equally, it is important to recognise the financial aspects of a writer’s career. Both the traditional route and the contemporary self-publishing route provides remuneration, but in different ways.

It is her belief that an agent has a responsibility to be aware of the many platforms of publication available to authors both new and experienced, how those platforms work and therefore be able to fit the author to the best publisher.

Lorella’s agency is vocational towards the needs of an author. There is no room for the agent’s preciousness over writing. ‘So what if the book is ‘trashy’.’ Lorella says, ‘If the writer is happy, then their readers are happy and so is the publisher.’

An author can retain some control over publishing decisions e.g. the cover even through the traditional route. An informed agent will know to insert such clauses into their contract. Similarly, self-publishing has given the publishing houses some much needed competition – authors now have an alternative.

However, authors must be aware that by choosing the self-publishing route, they are choosing to take on their career in its entirety and inevitably this will cut into writing time. A publishing house provides editing, a marketing department, a sales department and publicity.

The traditional route may seem like it is taking its time, whereas self-publishing can be a whirlwind. Of course this is after the author has learned all the skills needed to be a publisher.

One huge pro for the appointment of an agent – they get the hurtful rejections! However, an agent of Lorella’s talent will believe in the book and wants to see it published. It is that agent’s job to spot the writer’s talent and therefore their target audience.

It is hugely important that authors remain professional. When an agent is passionate about a book and has an author that they can build on, they will stand more chance of promoting it, even if it does not appear to fit, or is the wrong length.

Even to an agent as talented as Lorella, the next big thing is a mystery. There will always be the wild card – who could have predicted 50 Shades of Grey? However, a writer can keep their eye on publicity to hang on e.g. the Olympics.

As a writer grows more successful, their chosen path can become more complex. Lorella suggests building a team, delegate, remember the AAA (Association of Authors’ Agents) and ask an agent for advice. That is the bottom line of their job – to work for the author.

An agent’s website will state what they are looking for. There is no divide between male and female, it is all down to what that agent wants to feel when reading a book. For Lorella, it is what makes her laugh and what makes her cry.

The members present were left in no doubt of Lorella’s message – the agent works for the author, no one else, not themselves, not the publishers. Just the author. They thanked her for her candid, refreshing approach and dependably constant open door.

Special Guests: Moira Blackwell and Liz Nankivel, joint authors of the Binky Bear books

Now on their third title, Binky Goes to London, Lizzy and Moira are completely self-published.

Mar 15 LIz Nankivell & Moira Blackwell _1698Being a parent reader at a local school, Lizzy acquired a good feel for what children like to read. This gave the two women confidence when the traditional publishing route closed to them saying; ‘stories with photograph pictures will not sell.’

As partners, every decision and every woe is shared. As are their venture’s financial commitments. Lizzy advised us that using grants from the European Structural and Investment Funds, they attended locally run business courses.

The two authors keep to a strict business type functionality when making decisions. Once they settled on their chosen format things moved quickly. Within a year they were selling Binky books from a stall at Arlesford. Moira admitted to having to become brazen about their sales – marching into bookshops and asking the manager to put the book on the shelves. ‘When you’ve done it once, it gets easier’, she says. They now have some prestigious outlets including Harrods, Selfridges, Buckingham Palace and Windsor Castle.

Binky Bear is one hundred percent British. He is printed using Cedar Press in Romsey and with the Union Jack branding, Moira and Lizzy now have an opening to sell Binky in Florida.

http://binkybear.co.uk/

Claire Fuller. Author of Our Endless Numbered Days.

Forty-seven year old, mum of two, HWS member Claire refused to be dissuaded from writing when she was advised by a writer less than half her age, who had met her agent at a party and been signed up, that what matters is not what you know, but who you know.

Claire is proud of her writing and enjoyed it. She began an MA in Creative Writing and Our Endless Numbered Days was her dissertation. But she cannot say that her consequent success was secured by the MA. However, she is adamant that a writer should find a good writing group who will critique constructively.

Our Endless Numbered Days was submitted to a lot of agents, many of which Claire did not hear from at all. Her pitch letter stuck rigidly to the requirements stated on the Agent’s website. ‘See it as a job application.’ she advises, ‘If the application is asked for in one way, you would not submit it another.’ She also listed her previous publications which gave her credibility.

The agent that Claire chose wanted a face-to-face meeting. This told her that the agent was checking her out to ensure that she was workable with. It is worth remembering that an agent must sell the author as well as the book.

Once signed, Our Endless Numbered Days was ready for publication in 19 months. Debuts are published in the Spring. Claire’s enviable deal is for one book, so although the publisher is harassing her for book two, she can relax – book two is passed draft one.

Claire and her publisher, Penguin will be hosting a workshop at the Winchester Writer’s Festival this year. We hope that success will not go to her head and she will return to keep us updated on her future successes.

http://clairefuller.co.uk/

Dai Henley, HWS Member, Author and Self-Publisher

Unwilling to let himself dwindle after the sale of his business, Dai enrolled on an Autobiography Writing Course. Following a four year schedule of writing, reading aloud, accepting constructive criticism and advice, he published his autobiography. His own advice is to remember your passion for your writing and to stand up for it.

As a reader of crime fiction, he found himself constantly struck by the lack of plausibility in many of the characters that he was reading. By then, he had caught the ‘writing bug’. So, he was determined to write his own crime story. At the same time a news headline caught his eye. He was incensed enough to imagine the horror of being personally involved in such an atrocity. “What if this happened to your own mother?” he says. It doesn’t bear thinking about.

dai with his latest novelphoto2

Well, Dai did think about it. He then embarked on a busily active and fascinating research project becoming learned in our legal system and our justice system. He likens the writing of a novel to the creation of a patchwork quilt – stitching scenes together and then unpicking and re-sewing.

Finally, Blazing Obsession was completed. When it came to publishing, Dai applied the same in-depth research into finding the best route for him. After having quizzed various agents at festivals and talks, he came to the conclusion that the odds on achieving acceptance by one of them and then their securing publication were slim. Very Slim!

So, Dai took the step towards self-publishing. But, he stresses, it takes investment. If a writer is chasing Best Seller’s lists and Top Tens then they must be prepared to source the best partnerships available. Satisfaction with the look and quality of his book ensured the natural step was publishing. Dai chose Matador to do this and has not looked back since.

One thing that self-publishing has banished to bad memories is the receiving of rejections. “I don’t care how thick-skinned you are” he says, “rejections hurt”. And of course, with self-publishing there are no rejections. Dai treated the members to just a couple of five-star reviews for Blazing Obsession. And he left us with one final piece of advice:

Invest in your writing. It is your passion.

Many thanks, Dai and good luck, although you don’t sound like you need it.

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