First of all; we wish you the best of luck with all your new year endeavours.
Our speaker on Tuesday 14 January is Paul Newsome, founder of the Self Publishing Studio. So I thought I’d share my experience of self-publishing with you.
Publication date is so exciting, regardless of how you got there. Using a self-publishing agency an author could find themselves holding a
beautiful hard copy of their book; one that sports the cover that they have designed. Most agencies also offer a slot on Amazon, an e-book and an ISBN. That author, especially if they are a member of the Hampshire Writers’ Society,
could be attending book fairs where they’re the one standing behind the banner, signing and selling copies.
Perhaps this isn’t what you want from your work. Some authors simply want to hold their book and smile and say, “I’ve written it.” without a big, intimidating publishing house in sight! Or is there? If you self-publish then that big intimidating publishing house is you! You, in your three-bed semi. You in your mid-terrace two-up, two-down, or you in your studio, mansion or back seat of your car. Whatever your abode, you are the publisher.
Or perhaps you want to hand over your life’s work; well however long it took you to write, edit, redraft and edit again, to an agent, ergo a publisher, financiers, salespeople, marketeers and target-setters? You’ve worked hard on your novel, you’ve juggled your life and your treasured characters; found your voice, lost your voice, dragged your family around your research and then (leaving them out) wrestled it into you story. It is your novel and you, quite rightly, believe it is the best novel ever written. The answer’s in the question – “How should you publish your book?”
No, you don’t have to be a technological whizz. Keep an eye on your finances; you know your budget and use a self-publishing agency. The agency should offer you proof-reading services, along with some editing and the final answer of what exactly goes between the covers is all down to you. As long as you are keeping your eye on your finances, it shouldn’t matter how many times your manuscript goes back and forth to the editor. If you’re not happy with it; send it back again. You’ll get there eventually!
You do not have to be a photographer with the eye of David Bailey or the creativeness of Linda McCartney. Neither do you have to have the genius of Leonardo de Vinci or the resources of Banksy! When it comes to your cover, your agency will be able to advise you and, using examples of covers that you like, help you put it together. Then you can start the tooing and froing again. You’ll soon be on first-name basis, although I can’t guarantee you’ll make the Christmas Card list.
Type face is the same – pick one you like and leave it up to your agency. It is surprising and reassuring, how many times your agency will be in contact, chasing you for a yay or nay. You could opt for hiding behind the settee or under the duvet, but this is where that down-payment comes in handy. You both know you’ve paid for the agency’s services and you both know the agency will not want to let you down. So unfortunately, the settee or duvet will only obscure you, the agency will still be there when you come out for a comfort break.
So, you can’t add! Not all of us can be good with money. You are a writer and you move in the world of words. What you do know, is how much you are happy to pay for a book. Carry out your own research, find out how much books, the size and type of yours are selling for. Arm yourself with answers ready for the discussion with your agency when they want to know how much to tell Amazon to sell your book for.
It’s all a discussion and you can choose how far you are happy to be ruled by your agency. Be bold; you don’t have to agree. Okay so perhaps you aren’t a bold type. Remember though, they have done it all before to varying degrees of success, so they should know a thing or two about what they are doing, enough also to advise you who might be doing it for the first time.
And then, it’s all yours. So is the marketing and selling. You will probably find your agency has a handle on that too – if you let them. If not, there are many, many helpful hands out there willing for you to grab on. Not least of those is us, the Hampshire writers society. Check out our blog posts, previous and future. Deciding to self-publish, puts you in the driver’s seat. Our programme of meetings where you can meet and pick the brains of industry professionals is on the website and, of course, people like me with no other qualifications than, I’ve done it before.
REPORT BY L NIGHTINGALE