EMMA-NICOLE LEWIS appeared last month on the HWS blog featuring in the trailer for a mini-documentary about, Eyam the town where her latest novel, A SHADOW BEYOND, is set. The documentary, for which she sought permission from the museum and church used, took her only a week or so to make and has brought interest in her from as far away as Russia.
“Making yourself visible is now what it is all about.” she told the meeting last night, “Amazon has done wonders, but for the writer, it has saturated their market.”
Writing has been a passion of Emma’s since a young age and following the success of her first novel, THE WISHING HOUSE, she made the decision to swap her career in business strategy for full time novelist.
“Define your reader,” she says. It is something that can be done within your other research. As an unknown, new to the market, you won’t be
selling books on your name alone. Think about how your story might fit with your reader. Consider the sort of book clubs that they might belong to, what are their interests, their hobbies, where do they go for leisure time and what are the websites that they might visit. By pin-pointing your readers, you’ll find it easier to market your book. Emma’s stories are historical; many of her readers will be interested in history, so she made good contacts with the museum and coffee shops in the town where A Shadow Beyond is set, leaving advertising leaflets there for readers to pick up.
Have your marketing plan in place before publication day. “Getting those pre-orders in to Amazon will raise your stakes in their best-seller lists.” she tells us. This in turn encourages them to spend their advertising space on you. “So, line up your reviewers and bloggers before you go live.”
Establish a PR hook. Find a story within your story. When Emma told the story of how her first novel was written whilst she was on maternity leave (she still doesn’t know how she did it), the local press bit quickly. Interest seems to be on the person who wrote the story almost as much as the story itself, so Emma’s social media pages are peppered with pictures of her and her family on her latest research expedition. It brings out either the Aaah! or the humorous side of your readers.
“Love your readers.” she urges, “It might sound soppy but, if you love them, they’ll love you back.” Reply to contacts and comments when appropriate (DO NOT RESPOND TO REVIEWS; ITS NOT THE DONE THING) your readers will talk positively about you, share your work and comments. A sort of virtual marketing team.
Finally, what is it that you want to see from your favourite writer? An avid reader, Emma often gets to the end of which ever book she is reading, wondering about what that author will do next. She often looks into it. If that author is not doing what she wanted – she does it herself!




After pin-pointing the idea that will spark a novel, Ed totally immerses himself in his subject. He reads up extensively on it, attends exhibitions about it, watches documentaries on it and visits the setting. Seeing himself as a magpie, collecting snippets of information that will interest people, he’s never without his diary and now has a shelf of colourful, one-off, first account records for the 60 or so settings that he has visited. 
Ed’s system is to equip himself with a large Black and Red book which he then divides into colour coded sections in which to file his research. When the book is full, he creates a word document for each part and transfers all the information. 


News Correspondent of twenty years and tutor at the University of Cambridge, tells the gathered members and guests at Hampshire Writers’ Society’s Tuesday night meeting.
Dan Groves, the TV reporter half of the duo appears to have everything. He also suffers with depression which he calls “the swamp”. Simon tells us that he has received many emails from men suffering the same affliction, saying thank you for giving the illness this coverage; it is good to know that they are not the only ones, the character of Dan is one that they can relate to. 

Like all of us, Neil Arksey, novelist of mid-grade, YA and now dark adult crime, TV head writer, series producer and screenwriter, is in awe of Barbara Large’s work in founding the Winchester Writers’ Festival and the Hampshire Writers’ Society.
The problem was that Neil had unwittingly stereotyped himself. The view of his publisher was: “We own you and you are a brand.” More stories like Brooksie, Neil’s first novel, was what they wanted. MacB, Neil’s third book which was a slight change was rejected.
After a while he found that his own personal writing had taken a back seat; this was not what he wanted for his career. Teaching came next. A smattering of hours gave him enough to live on and he got back to writing.


both the festival and the Hampshire Writers’ Society. ‘Barbara’s voice, with its feisty nature and inability to say the word “no”,’ Sara said, ‘is a constant in my head, reminding me to be considerate, kind and inclusive to all writers.’ A memorial service for Barbara will be held in the University chapel on the Sparkford Road Campus on the Saturday of the Festival. ‘Barbara’s spirit will be “chuffed” to be there,’ Sara laughed.
The day begins with the plenary speaker, award-winning children’s author, Katherine Rundell. Tickets for this event alone can be purchased. The rest of the day is filled with a variety of workshops, tea, cake and an on-tap agony aunt! Seventy or so industry specialists will be in attendance and the opportunity of a fifteen-minute, one-to-one interview with one or two of them will prove invaluable.
In her mid-forties she was diagnosed as having breast cancer. Amid torrents of tears, she thought, ‘time really is running out.’ and “B is for Breast Cancer: From anxiety to recovery and everything in between – a beginner’s guide”, was written during treatment.
the point of view of the boy at the heart of the story, “The Best Medicine” tells how he feels that Mum is getting too much attention when he is dealing with such ‘big’ school issues as bullying and girlfriends – or lack of them! Christine read an excerpt where, Philip conducts a bare bottom poetry appreciation.
Judy Waite, award-winning writer of over fifty Children’s and Young Adult fiction titles, began her talk to the Hampshire Writers’ Society with a tribute to Barbara Large, who was our friend, founder, inspiration and a great ally within the publishing world.
, and fourteen-year olds, “Game Girls”. She writes trade fiction, research and rigour books which are usually aimed at older boys. Educational books, like “Jamboree Storytime Level B: I wish I Had a Monster”,
are mostly for schools and are commissioned, but still publishers of these are always pleased to hear from authentic authors.
a collection of short books aimed at older children who have difficulty reading – perhaps English is not their first language or they are dogged by dyslexia.