EMMA-NICOLE LEWIS appeared last month on the HWS blog featuring in the trailer for a mini-documentary about, Eyam the town where her latest novel, A SHADOW BEYOND, is set. The documentary, for which she sought permission from the museum and church used, took her only a week or so to make and has brought interest in her from as far away as Russia.
“Making yourself visible is now what it is all about.” she told the meeting last night, “Amazon has done wonders, but for the writer, it has saturated their market.”
Writing has been a passion of Emma’s since a young age and following the success of her first novel, THE WISHING HOUSE, she made the decision to swap her career in business strategy for full time novelist.
“Define your reader,” she says. It is something that can be done within your other research. As an unknown, new to the market, you won’t be selling books on your name alone. Think about how your story might fit with your reader. Consider the sort of book clubs that they might belong to, what are their interests, their hobbies, where do they go for leisure time and what are the websites that they might visit. By pin-pointing your readers, you’ll find it easier to market your book. Emma’s stories are historical; many of her readers will be interested in history, so she made good contacts with the museum and coffee shops in the town where A Shadow Beyond is set, leaving advertising leaflets there for readers to pick up.
Have your marketing plan in place before publication day. “Getting those pre-orders in to Amazon will raise your stakes in their best-seller lists.” she tells us. This in turn encourages them to spend their advertising space on you. “So, line up your reviewers and bloggers before you go live.”
Establish a PR hook. Find a story within your story. When Emma told the story of how her first novel was written whilst she was on maternity leave (she still doesn’t know how she did it), the local press bit quickly. Interest seems to be on the person who wrote the story almost as much as the story itself, so Emma’s social media pages are peppered with pictures of her and her family on her latest research expedition. It brings out either the Aaah! or the humorous side of your readers.
“Love your readers.” she urges, “It might sound soppy but, if you love them, they’ll love you back.” Reply to contacts and comments when appropriate (DO NOT RESPOND TO REVIEWS; ITS NOT THE DONE THING) your readers will talk positively about you, share your work and comments. A sort of virtual marketing team.
Finally, what is it that you want to see from your favourite writer? An avid reader, Emma often gets to the end of which ever book she is reading, wondering about what that author will do next. She often looks into it. If that author is not doing what she wanted – she does it herself!