Get on the Customer’s Shelf

“Booksellers are Pragmatists,” says Crispin Drummond, proprietor of P&G Wells independent booksellers in Winchester, “not Romanticists.”

The Shop at College Street

P&G Wells have been in the business of selling books for over 200 years. Crispin was sold the shop on College Street after one too many glasses of wine. His only credentials — he liked to read. A year of learning on the job followed. He learned that the horror stories are true; there are too many books, chain-stores are closing and yes, authors are getting a bad deal from publishers.

The bookseller is firmly on the side of the customer and P&G Wells’ first policy is to give thoughtful customers a wide choice. So, when looking at new titles, deciding what to stock, he considers the customer and listens to their wavelength. The bookseller will think on over 50,000 titles, of those they will stock roughly 8,000. For a pragmatist, choosing those titles is blissfully free of the sentimentalities suffered by the romanticist. Of course, he doesn’t do “blissfully”.

“The average British reader only buys 3 books a year.” Crispin reports, “5 at most.”

The bookseller’s customers will not be swayed by the Best Seller label, they can get those anywhere. It is the fresh books that sell. P&G Wells supports a far larger number of authors than any of the chain stores, regardless of who publishes them.

To get your book on the P&G Wells customers’ shelves, it must be well-written, it needs to have something new, bring something special to the shelf. The customers would not forgive the bookseller for offering them something that was run-of-the-mill. They do not buy the same-old, same-old.

“Obviously, the booksellers’ best time of the year is Christmas.” Crispin told the members and guests gathered, “When the ideal customer is the one who wants to buy presents for every member of their family. And P&G Wells has just the book for each of them.”

Crispin is the Hampshire Writers’ Society treasurer. He is the bookseller in the foyer at every Tuesday night meeting.

Report by Lisa Nightingale

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