Get on the Customer’s Shelf

“Booksellers are Pragmatists,” says Crispin Drummond, proprietor of P&G Wells independent booksellers in Winchester, “not Romanticists.”

The Shop at College Street

P&G Wells have been in the business of selling books for over 200 years. Crispin was sold the shop on College Street after one too many glasses of wine. His only credentials — he liked to read. A year of learning on the job followed. He learned that the horror stories are true; there are too many books, chain-stores are closing and yes, authors are getting a bad deal from publishers.

The bookseller is firmly on the side of the customer and P&G Wells’ first policy is to give thoughtful customers a wide choice. So, when looking at new titles, deciding what to stock, he considers the customer and listens to their wavelength. The bookseller will think on over 50,000 titles, of those they will stock roughly 8,000. For a pragmatist, choosing those titles is blissfully free of the sentimentalities suffered by the romanticist. Of course, he doesn’t do “blissfully”.

“The average British reader only buys 3 books a year.” Crispin reports, “5 at most.”

The bookseller’s customers will not be swayed by the Best Seller label, they can get those anywhere. It is the fresh books that sell. P&G Wells supports a far larger number of authors than any of the chain stores, regardless of who publishes them.

To get your book on the P&G Wells customers’ shelves, it must be well-written, it needs to have something new, bring something special to the shelf. The customers would not forgive the bookseller for offering them something that was run-of-the-mill. They do not buy the same-old, same-old.

“Obviously, the booksellers’ best time of the year is Christmas.” Crispin told the members and guests gathered, “When the ideal customer is the one who wants to buy presents for every member of their family. And P&G Wells has just the book for each of them.”

Crispin is the Hampshire Writers’ Society treasurer. He is the bookseller in the foyer at every Tuesday night meeting.

Report by Lisa Nightingale

September is a New Year

September! For Hampshire Writers’ Society, September is the start of a whole new year. The programme for our forthcoming season is now shining brighter than a diamond on the website.

E. M Davey

We’re starting the year off with Thriller writer E. M Davey. Ed spent eight years with the BBC, going undercover for Panorama, presenting the BBC World Service, and working on investigations for Newsnight, File on 4, and News at Six. He has visited more than sixty countries and next Tuesday Winchester where he will recount to HWS how adventure, travel, history, and investigative journalism have inspired his thrillers.
PG Wells Proprietor and HWS Treasurer, Crispin Drummond is our special guest. Crispin will spill the beans on how book shops choose the books that they stock and sell and where those books come from. His talk will be a must for writers planning on self-publishing.

Claire Dyer

In October, our speaker is Claire Dyer. Claire is a novelist and poet who likes love stories and cheese! However, she is “allergic to mussels, oysters and the like.” Still, Claire is proud to announce that she has an MA in Creative Writing from Royal Holloway, University of London which, when added to her BA in English & History from the University of Birmingham, and her MA in Victorian Literature & Culture from the University of Reading she has “three degrees so all she needs is to be able to sing in tune and wear sequins without looking foolish!” You must join us for Claire’s talk; it promises to be a giggle. Writer and poet Hilary Hares joins Claire as special guest.

Laura Williams

Literary Agent, Laura Williams in November is going to bring us all back down to earth with some myth-busting about the publications industry. November special guest is to be novelist of history and the supernatural, Emma Nichol-Lewis.

Caroline Wintersgill

Editor, Caroline Wintersgill in December is going to let us in on a secret – What Editors Want. Our own wonderful historical novelist, David Eadsforth is our Christmassy special guest.
Before you get excited about Christmas, HWS has four excellent speakers worth a listen even if their writing isn’t your thing. All genres, types, makes or brands of writing go into making a novelist and our speakers are eager to pass on that tip-bit that will click all your everythings together.

Check the programme on the website for monthly competitions and the remainder of the 2019-2020 programme.

Post by Lisa Nightingale